How Does Your Organization Manage Content?
Information Overload
We are facing a crisis in information Management called “the data deluge” by the Economist in a February 2010
study. A sample metric cited in the report is that WalMart handles 1 million customer transactions per hour and has 2.5 petabytes of archived data (equivalent to 167 times the number of books in the Library of Congress). This graph forecasts the growing gap between the information created versus available storage.
Legal requirements for storing images of business documents, executive appetite for Business Intelligence and Data Warehousing systems and the Social Media tsunami - with its attendant unstructured data formats - have all contributed to this growing demand. To further compound the management challenge, multiple constituents now expect that more parts of a business are available on-demand. How well is your organization coping with the need to manage content and all the ways it needs to be created, stored, consumed and categorized? Perhaps you need a system designed specifically to manage unstructured content?
What is Content Management?
Content management is the process of organizing and consolidating these pieces of content (text, graphics and multimedia clips) and tagging schemes (XML, HTML, etc) in the most efficient way and storing them only one time in a repository, known as a Content Management System (CMS). The organized content can then be used over and over again (content reuse) for many different publications and repurposed for multi-channel publishing.
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