The Business Challenge of Going Mobile
With the rampant explosion of wireless smart phone devices in the marketplace, it should be no surprise that more and more businesses are delving into the mobile world. Whether it's for productivity gains by arming staff with more ready access to data, or from marketing pressure to remain competitive and become more visible and viable with prospects, or to meet customer trends by appealing to the next generation audience – today's business applications are going mobile.
Beyond email and messaging services which are already widely used, mobile applications could range anywhere from event registration or other form-based applications, scanning for inventory updates, field worker schedule task lists to shopping cart applications and marketing schemes based on GPS locations and more.
Less than a decade ago, the choices were largely between Palm OS or Windows Mobile, and the primary challenge with wireless business applications involved available bandwidth and network coverage. Data throughput capabilities were, and can still be, more limited, with spotty reception in some remote geographical areas. Today, there are so many more devices that support varying platforms and operating systems (Apple iPhone, RIM Blackberry, Google Android, Windows Mobile, Palm Pre, Symbian, etc), and so much more diversity in application technologies along with faster networks and coverage. With such diverse and ever changing capabilities along with aggressive competition for market share, the business decision of going mobile is no simple matter and constantly evolving.
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