SmartLabel™: Product Information at Consumers’ fingertips – LANSA Blog

Live Demo Using Code Generator to Publish APIs

Low-Code Mobile App Development and Data Integration - LANSA Skip to content

Low-Code >> High Control

Build web and mobile apps faster, easier and more affordably

"We wouldn’t have considered making this online reservation solution ourselves without LANSA."

-VP, Software & Services, Agilysys

Learn More About How Agilysys Powers Vegas Bookings With LANSA >

Business Innovation Without Limitation

Low-Code Platform

LANSA's low-code development platform accelerates and simplifies the creation of enterprise apps while making your development team more productive. LANSA puts you back in control.

IBM i Modernization

LANSA is the only low-code development platform to natively support IBM i. You can build new apps and modernize existing ones - with native web and mobile support

Mobile Development

LANSA makes it easier than ever to take your apps mobile. Build mobile-first apps as easily as web apps using a single platform.

Enterprise Integration

LANSA offers powerful integration choices for your web and mobile apps. We support a range of options to make integration fast and easy.

Digital Transformation Through New Apps

LANSA’s low-code development platform impacts every area of the business, delivering company-wide innovation, productivity and control.

For IT Managers

LANSA lets your team create apps up to 10x faster than usual, reducing the time- to- market for new apps and helping clear your application backlog.

For CxOs

LANSA equips your IT team to innovate and deliver new apps in the time frame the business needs. Your team becomes more productive and responsive.

For Developers

LANSA’s low-code platform allows you to become a full-stack developer delivering web and mobile apps faster and easier than ever before.

For ISVs/SIs

LANSA’s low-code platform helps build easy-to-maintain apps for your customers, reduces time-to-market, and makes your team more productive.

“With LANSA we can help our customers be more agile and responsive to new business requirements. That's extremely important in the transportation industry. Enhancements and customization are now simple and fast, meaning that we can respond quicker to customer requests.”

“With LANSA we can help our customers be more agile and responsive to new business requirements. That's extremely important in the transportation industry. Enhancements and customization are now simple and fast, meaning that we can respond quicker to customer requests.”

“With LANSA we can help our customers be more agile and responsive to new business requirements. That's extremely important in the transportation industry. Enhancements and customization are now simple and fast, meaning that we can respond quicker to customer requests.”

Glenn Gundermann, Application Development Manager, Nulogx

“Our ERP system happens to run on IBM i, which is often and mistakenly earmarked as a legacy platform. Using LANSA and with a renewed focus on our existing ERP system, we have proven to be more flexible and productive than a packaged ERP like SAP ever could be.”

“Our ERP system happens to run on IBM i, which is often and mistakenly earmarked as a legacy platform. Using LANSA and with a renewed focus on our existing ERP system, we have proven to be more flexible and productive than a packaged ERP like SAP ever could be.”

“Our ERP system happens to run on IBM i, which is often and mistakenly earmarked as a legacy platform. Using LANSA and with a renewed focus on our existing ERP system, we have proven to be more flexible and productive than a packaged ERP like SAP ever could be.”

Arnold Hendriks, Application Development Manager, Bidfood

“The LANSA portal is a crucial part of our digital strategy and plays an important role in remaining competitive. It offers a new way to add value to our services, above and beyond just selling a product.”

Michael Hall, Head of Digital, Elders Rural

previous arrow
next arrow
Slider

Trusted by thousands of organizations worldwide

Go Faster with LANSA

LANSA has been speeding the productivity of professional developers for over 30 years. We help you deliver enterprise-grade applications faster than before because you can build mobile, web, cloud, and desktop apps from one powerful platform.

SmartLabel: Product Information at Consumers’ fingertips

SmartLabel™: Product Information at Consumers’ fingertips

SmartLabel™ is positioned to change the way we evaluate and consume products every day. That is a bold statement backed by consumers, manufacturers and US Government regulatory agencies as each have a stake in making this initiative a reality.

What is SmartLabel?

SmartLabel™ is a tool designed for consumers to digitally access detailed product information from a package label or the web. Consumers today expect to be able to view information at all times and locations and as a result, SmartLabel™ offers product information transparency – accessible by a computer, smartphone or tablet. With the click of a URL or a QR code scan, consumers can now find out what their products are made of, how they were produced, country of origin, genetically modified organisms (GMO) inclusion and how products fit into their lifestyle. The SmartLabel™ generates a vast amount of information that goes beyond what a consumer sees on a product label. Examples include ingredients, nutritional information, usage instructions, safe handling instructions, company/brand information, social compliance, and third-party certifications. For consumers that require federal agency information such as requirements by the FDA, USDA, and FTC, SmartLabel™ does not oversee this important data and encourages companies to include this information.

Jointly created by groups formed by the Grocery Manufacturers Association and the TPA (Trading Partner Alliance of the Food Marketing Institute) in 2015, a growing number of companies are adopting this industry changing tool. SmartLabel™ makes it easier than ever for consumers to find product information for goods that they use and consume on a daily basis and verify information on GMO’s, allergens, nutrients and other product details. There are 59 mandatory and 189 voluntary attributes associated with each item.

“It’s important to know that SmartLabel™ does not replace the package label; it is an extension of the label. SmartLabel™ can be updated in real-time and without having to tackle limitations presented by size, shape or standards. It is a modern way for companies to provide the additional information consumers seek building on the information already available on packaging. Ultimately, SmartLabel™ helps consumers make more informed choices about what they purchase.”
-Pamela G. Bailey, president and CEO of the Grocery Manufacturers Association

Embraced by food manufacturers, large and small

As of mid-July 2016, the SmartLabel™ database contained information ranging from major players like Hershey and Campbell’s, to smaller companies like Naked Bacon and Food For Life. Here is an example of Hershey’s Milk Chocolates SmartLabel™ and the information a consumer can review: http://SmartLabel.hersheys.com/034000120864-0001#nutrition. These details can be found both via product interaction or via the company website.

Recently, President Obama signed a bill that would require most food packages to label, via text or symbol, to indicate whether food contains GMOs. As consumer expectations drive change, governments are globally increasing food label requirements. The European Union 1169 (EU1169) law would be an example. This regulation has helped brands inform their consumers about the nutritional value, quality, and ingredients of their products. The EU1169 replaced both the nutrition labelling directive (90/496/EEC) and the food labeling directive (2000/13/EC). EU1169 went into effect in December of 2014 with the directive stating that minimum information must be provided via the web such as net quantity, lists of ingredients, and ‘use by’ date. View all regulations pertaining to the EU1169.

Failing to provide full transparency of product information means the potential of audits and fines for companies out of compliance. While this potentially may mean increasing time-to-market for products as they get filtered through inspection, it also guarantees that customers are able to make high level decisions as to whether a product fits their personal standards or not.

Efficient product information management is the key

Before implementing SmartLabel™, it is crucial that brands are able to efficiently manage their product information. Brands have hundreds, sometimes thousands, of attributes that need a home including supply chain, nutritional, allergen and digital assets. LANSA has been enabling organizations to manage these via a centralized Product Information Management system: LANSA Data Sync Direct. Many of the world’s largest CPG companies are leveraging this tool to aggregate item information in a centralized location to safely and accurately store for distribution to internal users, trading partners, and consumers.

LANSA is already seeing tremendous interest within our user community as companies start to investigate and roll out Smart Labels for consumer transparency. It is important, now more than ever, that customers have access to the validated product information in a consistent manner from a single source. These details may reside in ERP, PLM, formulary solution, spreadsheets and/or within packaging design solution including LANSA partner Blue Software. To manage the initial population and ongoing changes to products, it is essential to have a common platform to receive real time updates and integration with all source systems.

After aggregating and validating the attribute details, there are several ways to distribute SmartLabel™ landing pages: options include self-publication or partnering with LANSA partner Label Insight to leverage industry best practices and whose solution integrates with LANSA Data Sync Direct.  This partnered approach provides manufactures an end-to-end strategy to manage both product details and the SmartLabel™ lifecycle.

Author:

Annette has been working with LANSA since 2015. Since joining LANSA, Annette has been an active member of the LANSA Data Sync Direct Services Delivery team. She has provided remote and on-site consulting services for the implementation of LANSA Data Sync Direct. She has expertise in managing and delivering the project tasks associated with implementation activities, such as software configuration, workflow configuration, testing and acceptance of configured system, loading & validation of production data.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.